Fareham Privacy

1. Information Fareham Collects

Fareham collects and processes several types of personal information, including:

2. How Fareham Uses Your Information

Fareham uses your personal information for the following purposes:

• Fareham Services (Contract Performance):
  • Processing and managing your vehicle rental bookings and agreements in Fareham. Verifying your identity and confirming you meet our rental requirements. Facilitating vehicle collection and return processes at Fareham locations. Processing payments and handling deposits and any applicable charges.
• Fareham Customer Communication (Legitimate Interest/Contract Performance):
  • Sending Fareham booking confirmations, updates, and relevant rental information. Responding to your inquiries and providing support for Fareham bookings. Notifying you of changes to Fareham services or policies.
• Fareham Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates from Fareham where you have given consent or where Fareham has a legitimate interest. You may opt out at any time.
• Service Improvement (Fareham Interest):
  • Analysing usage of the Fareham website to improve user experience and site functionality. Conducting research to upgrade the Fareham Borough Council vehicle fleet and services.
• Fareham Compliance (Statutory Obligation):
  • Meeting Fareham's legal, regulatory, and tax obligations. Detecting and deterring fraud and maintaining service security. Managing disputes and enforcing our terms and conditions.

3. Fareham Information

Fareham may share your personal information with:

• Fareham Providers: Third-party companies that help Fareham deliver its services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obligated to protect your data.

Fareham does not sell your personal information to third parties for marketing purposes.

4. Fareham Data Security

Fareham implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. That said, no internet transmission or electronic storage method can be guaranteed completely secure.

5. Data Retention for Fareham

Fareham retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including meeting legal, accounting or reporting obligations. Retention periods vary according to the type of information and the context in which it is processed.

6. Residents' Rights

Under UK data protection law, Fareham residents have the following rights:

• Fareham Access Rights: Request a copy of the personal information Fareham holds about you.

To exercise these rights, please contact Fareham using the details below.

7. Cookies and Tracking — Fareham

Fareham Borough Council's website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings.

8. Fareham Policy

Fareham may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Fareham encourages you to review this policy regularly.

9. Contact Fareham

For questions about this Privacy Policy or our data practices, please contact Fareham Borough Council: